If there’s one thing skin care ads
aren’t famous for, it’s honesty. A Norwegian pharmacy is doing away with
all the airbrushing and editing for their latest campaign, however, and
they’ve produced a poignant video that shows ‘getting older’ in a new
light.
‘A
Lifetime in 60 Seconds,’ a collaborative project between Vitus Apotek
and ad agency T/A Pol, is a frank and unfiltered look at how our skin
ages over time, and the importance of both caring for it and loving it.
Women and girls from ages 0 to 100, of all colors, shapes, and sizes
were filmed and arranged in chronological order, illustrating the many
ways beauty evolves just like wisdom and character.
“We’re
not doing any retouching. We’re going to let people be what they are…
it’s a really refreshing take on showing the human body just the way it
is,” ad photographer Pål Laukli said of the project in a
behind-the-scenes video.
Scroll down
to see life flash before your eyes in a brief minute, then let us know
what you think of this advertising approach in the comments.
the comments.
![](https://static.boredpanda.com/blog/wp-content/uploads/2017/11/skin-lifetime-ad-60-seconds-vitrus-norway-8-5a17d39f19e1b__880.jpg)
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